Guide for clients
What makes a good request
Most collaborations do not fail over the fee but over the process. Six pieces of information in the first message settle most of it before there is any friction.
Say what you are promoting
Product or brand, and one sentence about the goal. Someone who knows what it is about can judge whether it fits her audience.
List what you need
Each piece of work on its own: one short video, three stories, one post. What the request says is the job; whatever comes later is a new one.
Name the fee
As an amount, per influencer. A product alone is not a fee: whoever sets a briefing, a deadline and usage rights is placing an order.
Settle the usage rights
On her channels only, also on yours, or also as paid advertising? Use beyond her channels has a time limit and belongs in the fee.
Give a frame, not a script
Say what has to be in it and what must not. She decides the rest: her audience follows her for her way of doing things, not for a prescribed text.
Answer promptly and stick to what was agreed
Questions and approvals within a few working days. Corrections where something differs from what was agreed, not over matters of taste.
Labelling advertising
Say in the request how the post is to be labelled, and never ask for the label to be left out. In Germany, not only the influencer but also those who commission the post are responsible for it.
Guide of the German media authorities on labelling advertising (in German) ↗
This is orientation, not legal advice. Outside Germany other rules apply.