Guide for influencers
What to look out for
You decide what you accept. These five points help you size up a request in two minutes.
Read what is to be delivered
Count the pieces of work and work out your effort: concept, shooting, editing, alignment. Does the fee match?
Look at the usage rights
On your channels only is the normal case. If the client wants to use your content themselves or run it as an ad, that is worth more, and it has an end: the duration is in the request.
Work with what reaches you
Every request shows what is paid out after the platform fee. The client pays nothing on top; the fee comes out of your fee.
Accept only what suits you
Your audience notices whether you stand behind a product. Declining is allowed and has no consequences.
Keep agreements in the thread
Not on the phone and not in private messages: what is written in the thread of the booking stays readable for both sides.
Labelling advertising
If you receive money or anything else in return for a post, label it clearly and right at the beginning as advertising. That is what the media authorities in Germany call for (“Werbung” or “Anzeige”); the details are in their guide.
Guide of the German media authorities on labelling advertising (in German) ↗
This is orientation, not legal advice. Outside Germany other rules apply.